From boat builder to dealer network — Invincible Boats.

Invincible Boats needed a new branded website that could serve both customers and their dealer network. I built a territory-based dealer locator with CRM lead routing, ensuring each inquiry reached the right dealer based on their sales territory. A custom boat builder was integrated via API, alongside a classifieds section for used boat listings, giving customers a complete ownership experience in one platform. Ongoing news and events maintenance kept the brand presence current after launch.