Latin American Porsche needed help integrating their custom CRM into a new generation of market landing pages across 16 countries. The solution required engineering the data flow between the website, CRM, and after-sales systems, connecting lead data from campaign pages to existing Porsche customer records. That data fed directly into their custom CRM platform, enabling personalized after-sales email communication at scale. The second part of the project was a suite of marketing websites across all 16 markets, each carrying regional language, dealer activations, and the latest brand campaigns. The sites also served as a portal for existing customers and after-sales management. The biggest technical challenge was building a modular template library that could work within Porsche's rigid CMS requirements.
CRM & DataBrand Campaign
After-sales infrastructure built for 16 markets — Porsche LATAM.
CRM IntegrationLead CollectionEmail TemplatesComponent LibraryLanding PageJavaScriptVersion Control