Same platform, distinct identity — Yellowfin Boats.

Yellowfin Boats required the same core feature set as Invincible Boats, including a territory-based dealer locator, CRM lead routing, API-integrated boat builder, and a used boat classifieds section, built to a distinct brand identity and layout. Each component was adapted to match Yellowfin's branding, ensuring a cohesive experience across the full platform. Ongoing news and events maintenance kept the brand presence current after launch.