Captains for Clean Water needed a website that could turn an environmental crisis into a call to action. I created a GSAP-driven SVG timeline animation of the story of Lake Okeechobee, mapping how agricultural runoff had overtaken South Florida's water supply and the downstream effects of algae blooms on the environment. Built within the constraints of an existing WordPress template, the animation fit seamlessly into their platform without a full rebuild. Fundraising and shop functionality were integrated with Salesforce. Donor records, shop transactions, and supporter engagement, previously managed across separate platforms, were consolidated into a single CRM view for the first time. That unified visibility gave the organization the infrastructure to build and sustain a grassroots campaign at scale.
AnimationWordPressCRM & Data
The story of local captains fighting for Florida's water — Captains for Clean Water.
JavaScriptGSAPSVG AnimationWordPressSalesforceCRM IntegrationNonprofitSass